The DWord Conference – Diversity in the Sports Media, BT Sport Studios, 24th October

IMG_1449 FullSizeRender A large gathering of young hopeful journalists and sports media industry folk all enthusiastically attended this second conference with the hopes of hearing about an increase in representation in the numbers of BAME people in sports media. This was not the case the data presented was staggering. The headline statistic is:

6 out of 456 roles are filled by women from a BAME background in broadcast sports media = 1.3% and Not one in Newspapers

CEO’s from BT Sport, Channel 4, Sky Sports and the BBC made up the last panel. I posed a fundamental question to the Media CEO’s regarding the systemic inequalities that exist within their organisations and how to shift the dial they need to move beyond the window dressing ‘diversity initiatives’ and tackle the lack of representation in leadership and governance. I think the question was a bit tricky for the panel with an acceptance by all that not enough is being done to tackle these issues.

It was great to see the talents of women of colour showcased in the chairing of panel discussions from BBC Journalist Jess Creighton and sports journalists’ Jeanette Kwakye and Benny Bonsu. Another good conference organised by BCOMS (The Black Culture and Media Sport Collective) bringing together senior leaders and challenging them to do better.